A PRACTICAL GUIDE TO RETAIL DISPLAYS

Point of purchase marketing, made clearer

Help shoppers notice a product, understand an offer, and find their next step. Explore display formats, placement, and campaign planning to build a more focused in-store promotion.

Explore the Resources

START WITH THE SHOPPER

The right message in the right place

Make the product visible

Choose a display that helps shoppers recognize what you’re promoting without overwhelming the space.

Explain the offer

Use a short headline, clear product benefit, and accurate promotional details.

Make the next step easy

Place the display near the product or relevant shopping area and keep access clear.

RESOURCE LIBRARY

Explore point of purchase marketing

Start with the format, then plan production and promotion. These articles cover different parts of a retail display campaign.

TURN THE GUIDE INTO A DISPLAY

Choose a format for your retail space

Discuss custom requirements with our team before committing to a design.

Countertop displays

Use compact displays near a service or checkout area where space is limited.

Countertop point of purchase display

Floor & product standees

Give packaging, a spokesperson, or your brand artwork a distinct focal point beside the promoted product.

Product standee point of purchase display

Custom retail solutions

Ask about dump bins, pallet displays, pole toppers, and branded display furniture. Confirm dimensions, product capacity, and material requirements for your project.

Discuss Your Display

PLAN A STRONGER CAMPAIGN

Keep the rollout practical

Define one main goal

Choose the action you want shoppers to take and make the display’s message support that goal.

Confirm store requirements

Review placement, footprint, replenishment, and installation expectations with the retailer.

Review the results

Track a relevant measure, such as product sales or offer redemptions, and compare results with your campaign goal.

COMMON QUESTIONS

Before you launch your retail display

How do POP and POS displays differ?

Point of purchase displays can appear throughout a shopping environment. Point of sale displays are associated with the transaction area, such as checkout. The terms can overlap; choose placement around how shoppers encounter your product.

What information helps with a display quote?

Share dimensions, quantity, promoted products, whether the display must hold merchandise, artwork status, budget, delivery locations, and campaign dates.

Which material should I use?

Consider display size, expected handling, product weight if applicable, and the retail environment. Ask our team to recommend an appropriate option for the design.

Can a custom standee be ordered online?

Yes. Start with the custom standee product for a standard cutout. For structural retail displays or campaigns with special requirements, request a business quote.

READY TO GET STARTED?

Bring your campaign idea to life

Create a custom cutout online or use the form below to discuss a retail display project.

Create a Custom Cutout

LET’S PLAN YOUR PROJECT

Request a business project quote

Tell us about your display, quantity, dimensions, artwork, delivery locations, and required arrival date. Our team can help you confirm the next steps for your campaign.

Need help? Email our team.